Gabrielle Grimm



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A creative whose practice focuses on the ways visual design shapes our everyday experiences. She explores how type and image influences our perception, communication, and interaction in both physical and digital environments.

Visual Diary

Selected Works







 BodeGa
Branding BodeGa is branding project that reimagines a New York bodega as a dual purpose space. By day, BodeGa functions as a local corner store providing all of the essentials. At night, it transforms into exclusive knock-off shopping center for members only. Nicknamed “BG,” BodeGa is a one-stop shop for the locals living in Murray Hill, NYC. The identity includes a custom typeface and icons.

BodeGa releases seasonal merch that offers affordable versions of trending products. Their MADE SOMEWHERE collection revolves around supporting both ethical and sustainable production practices.

























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